Powersports dealerships cater to an audience with more distinctive tastes and needs than regular dealerships. Hence, their staff also must possess a unique skill-set, which enables them to properly understand and meet the requirements of this audience. Powersports F&I training course is designed to help the staff of a dealership to develop and hone such skills. With the appropriate skills and competencies, the F&I team of a Powersports dealership can provide quality service to the customers, boost sales and inspire customer loyalty.
Role of a Powersports dealership F&I team
For most categories of vehicles, buying auto insurance is a legal requirement mandated by the state. Hence, insurance coverage is an essential part of the vehicle ownership process. The responsibility of arranging this coverage lies with the Finance and Insurance (F&I) Department of the dealership. The F&I team of a Powersports dealership plays a key advisory role, and explain the relevant insurance plans and policy options available to customers in a clear and transparent manner. The F&I department also serves as the primary point of sale for a range of ancillary or add-on products that are designed to enhance peace of mind of the customers. These products may include GAP (Guaranteed Asset Protection) coverage, service contracts, as well as tire and wheel care solutions.
What does Powersports F&I training course entail?
A basic Powersports F&I training course would ideally discuss dealership’s F&I (Finance and Insurance) department in detail, including how F&I solutions can improve ownership experience. While a basic program would suffice for the general staff of a Powersports dealership, their F&I sales teams should go for more advanced programs. These advanced programs would allow participants to learn about the latest F&I software and how to properly use it. Advanced F&I training program would also guide participants on how to understand the needs of the customers and identify F&I products that best fit those requirements.
F&I Managers should ideally go for mastery level courses. Such programs enable the participants to learn about the latest industry practices, explore ways to overcome objections and turn rejections into closed sales, as well as get trained in the techniques and strategies that help boost dealership performance and improve sales. Powersports F&I courses that are specifically designed for managers would also assist them to improve their leadership skills, so that they can lead and empower their team in a more efficient manner.
You can also find group F&I training courses for Powersports dealerships that shall give your team the chance to learn from industry experts and leaders, as well as network with other professionals in the field. Topics covered under such Powersports F&I training course include:
- Product knowledge
- Maximizing profitability
- Improving customer satisfaction
- Navigating the complexities of F&I in the Powersports industry
The success of a Powersports dealership’s F&I team not only relies on the products offered by them, but also the manner in which they are presented. With the right training program, you can make sure that they are able to effectively connect with the customers and close more deals with confidence. Powersports dealerships with a competent F&I team would gain a significant competitive edge and shall have better odds of securing loyal customers.
